Interactive model
Saturation
Scenario A
Interactive model
Sales response to promotions
Saturation curve
The response curve illustrates how incremental spend changes the expected sales lift. Adjust the parameters to explore diminishing returns and how quickly the model approaches its saturation point.
1.00
1.0
Function: 1 - exp(-1 * (c * x^d))
Dashed red line = current marketing spend
Dashed red line = current marketing spend