Model review

Review dashboard

Selected model Response Modeling Bayesian KTR
R² 0.94 model fit
MAPE 6.1% forecast error
DW 2.08 residual check

Fit

Model fit by market

4 regions
North
0.92
South
0.88
West
0.95
East
0.90

Sensitivity

Parameter impact

High
  • Retail promo+31%
  • Search+24%
  • Email+18%
  • Pricing-9%