Brand Attraction
A short video about comparing brand attraction and promotional support.
Why MMM Is So Popular
A look at why marketing mix modeling has become such a popular tool for understanding marketing performance.
Placement
The second episode in the marketing mix series, focused on placement and how products show up in the market.
Price
The third episode in the marketing mix series, focused on price and how it behaves in the marketing mix.
Response Modeling Introduction
An introduction to response modeling and how marketing fundamentals connect to models, data, and business decisions.
My Favorite Brands
A collage of the brands behind 25 years of marketing mix modeling, and the LinkedIn article to go with it.
Beaver Pond
A lovely little pond in New Haven, home to groundhogs, swans, geese, and a volunteer rehab crew.
Deep Learning
Why a marketing mix model is secretly a neural network with one neuron, and what happens when you give it more.
Running for Life
Started seriously in 2019, 874 miles in the pandemic year, and a lifelong habit of dissolving the negitrons one run at a time.
Local Environmentalism
Cleaning up trash, nip bottles, and micro-plastics at Beaver Pond, one weekend at a time.
Makin' a Cat
