My Favorite Brands

A collage of the brands behind 25 years of marketing mix modeling, and the LinkedIn article to go with it.

Beaver Pond

A lovely little pond in New Haven, home to groundhogs, swans, geese, and a volunteer rehab crew.

Deep Learning

Why a marketing mix model is secretly a neural network with one neuron, and what happens when you give it more.

Running for Life

Started seriously in 2019, 874 miles in the pandemic year, and a lifelong habit of dissolving the negitrons one run at a time.

Chess

Hard work rewarded, greed punished, and the pawn that becomes a queen.

Local Environmentalism

Cleaning up trash, nip bottles, and micro-plastics at Beaver Pond, one weekend at a time.

Makin' a Cat

Hello World, Says DC

DC is a bird we found.