Videos
A running collection of videos posted to puki.org.
Brand Attraction
An exploration of brand attraction.
Why MMM Is So Popular
A look at why marketing mix modeling has become such a popular tool for understanding marketing performance.
Happy Monday #744
A fresh Monday reset and a little forward motion.
Monday #743
A fresh Monday reset and a little forward motion.
Happy Monday #742
A fresh Monday reset and a little forward motion.
Happy Monday #741
A fresh Monday reset and a little forward motion.
Happy Monday #738
A fresh Monday reset and a little forward motion.
Placement
The second episode in the marketing mix series, focused on placement.
Price
The third episode in the marketing mix series, focused on price.
Response Modeling Introduction
An introduction to response modeling and the ideas behind marketing response analysis.
Beaver Pond
A visit down to Beaver Pond.
DC on Ma Head
DC, up close and personal.
Dc da Brid
DC, the backyard grackle, in video form.