Marketing mix analysis
PRM demo dashboard
Projected lift
+18.6%
vs prior period
Budget efficiency
1.82x
return on spend
Response slope
1.00
c parameter
Confidence
92%
model fit
Interactive model
Sales response to promotions
Scenario A
The response curve illustrates how incremental spend changes the expected sales lift. Adjusting the parameters shows how the model captures diminishing returns and the point at which higher investment adds less value.
1.00
1.0
Function: 1 - exp(-1 * (c * x^d))
Dashed red line = current marketing spend
Dashed red line = current marketing spend