Baseline
82%
Current channel mix
Existing allocation with stable promotion cadence and a modest planned increase.
Scenario planning
Scenario library
Baseline
+12.4%
current case
Stress test
+8.1%
price shock
Upside
+18.9%
channel mix
Variance
6.8%
expected spread
Compare cases
Active scenarios
4 cases
Demand shock
71%
Price-sensitive market
Reduced premium pricing may boost volume but erodes margin on the highest-value products.
Reallocation
89%
Shift to digital
Moving spend from in-store to search and email retains more efficient acquisition.
Upside
93%
Expanded promotion
Optimized spend and inventory support a higher response curve before diminishing returns.