Results

Forecast output

Lift +18.6% forecast
ROI 1.82x return
Gross profit $2.4M incremental
Spend $1.3M budget

Decomposition

Predicted contribution

Q4
Retail
84%
Search
72%
Email
58%
Affiliate
46%

Table

Key metrics

Live
Metric Value
Incremental sales+18.6%
Avg. order value$142
Cost per acquisition$28
Retention61%