Model management

Model portfolio

Selected Response Modeling Bayesian KTR
R² 0.94 aggregate
MAPE 6.1% error rate
DW 2.08 serial corr.

Model comparison

Available models

8 models
Model Type Product R² MAPE DW
Retail Promo Lift Bayesian KTR Core SKU 0.94 6.1% 2.08
Search Response Linear Digital 0.89 7.3% 1.92
Email Retention Bayesian CRM 0.91 5.8% 2.11
Pricing Elasticity Mixed All products 0.87 8.2% 2.14