My Favorite Brands

Twenty-five years as a marketing data scientist means twenty-five years of getting to know an awful lot of brands from the inside — their sales data, their media plans, their response curves, and (more often than not) the people behind them. I put together a collage of just about every brand I've had the pleasure of working with, from pharmaceutical giants to laundry detergent to bourbon, and wrote it up as a LinkedIn article.